distribution and marketing
What makes a successful marketing campaign ?
-for commercial success you need a successful marketing campaign
The role of the distributed :
-chooses which films to distribute
-attends film festivals
-decide on the number of prints (copies of the film)
-pays for cast of each print
-negotiates the release date and site of exhibition - WHEN
-sends trailers and publicity to cinemas
-NEGOTIATES BUDGET & PAYS FOR THE ADVERTISING
Main aspects of film marketing :
-advertising in the media - television / cinema trailer , press, outdoor, social networking, viral
'Distribution is key' meaning the commercial aspect to get people to want you to watch their film
-RM
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