Monday, 11 November 2013

London trip- distribution and marketing

distribution and marketing 
What makes a successful marketing campaign ?

-for commercial success you need a successful marketing campaign 

The role of the distributed :
-chooses which films to distribute 
-attends film festivals 
-decide on the number of prints (copies of the film)
-pays for cast of each print 
-negotiates the release date and site of exhibition - WHEN 
-sends trailers and publicity to cinemas 
-NEGOTIATES BUDGET & PAYS FOR THE ADVERTISING 

Main aspects of film marketing :
-advertising in the media - television / cinema trailer , press, outdoor, social networking, viral 

'Distribution is key' meaning the commercial aspect to get people to want you to watch their film 

-RM

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