Film production
-oligopoly - 6 main companies that dominate film industry
1)Time Warner - Warner bros -biggest in the world
2)paramount
3)Disney
4)20th century fox
5)Columbia tristar
6)universal studios
Why Hollywood film dominate global film production -
-Significant resources
-safe genres, star and marketing
-saturated distribution/marketing - cross media platforms
-audience expectations and familiarity with Hollywood film
Synergy - when you have two or more compatible products that help sell each other eg) computer games and film
Why is Star Trek into darkness so successful?
-use huge characters
-got away from the typical sifi films
-parts if realism and emotional thread !
-RM
-RM
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